| What is it? |
A trademark consists of distinctive signs such as words, letters, numbers, shapes, colors, sounds, or combinations thereof, which serve to differentiate the goods or services of one enterprise from those of others. |
It is an industrial property right that gives the owner of an invention the right to produce, use, and sell it exclusively for a certain period of time. |
A system for faster and easier registration of novel and industrially applicable inventions. Unlike a patent, there is no examination process. |
It refers to the external appearance of the whole or a part of a product, such as its shape or pattern. |
A geographical indication is a sign that identifies a product originating in a specific geographical area, associated with that area by its local qualities, production method, or reputation. |
Under the Law on Intellectual and Artistic Works (FSEK), it is the entirety of economic and moral rights over original works. |
| Why should I register? |
- Protect your business from imitations.
- Brand value increases over time and enhances the prestige of the business.
- By obtaining legal rights, you can resort to legal actions against unauthorized use of your brand.
|
- Prevent others from using your invention without authorization.
- Provides a competitive advantage in the market.
- Creates credibility for investors and business partners.
|
- Provides protection in a shorter time.
- Cost is lower.
- Ideal for small and medium-sized enterprises.
|
- Legally protect the appearance of your products.
- Prevent imitations related to appearance.
- Strengthens your commercial image.
|
Geographical indication registration certifies the quality, locality, and authenticity of your product, thereby:
- Creating trust in the consumer.
- Protecting your product from imitations.
- Increasing marketing power.
- Ensuring value gain in national and international markets.
|
- Official certification of authorship.
- Ease of proof in cases of infringement.
- Reliability in licensing, assignment, and commercial transactions.
- Advantage in international rights tracking.
|
| Importance & contribution to business |
- A registered trademark strengthens your company's corporate identity.
- Lays the foundation for income sources such as trademark licensing and franchising.
- Brand value becomes an important element in investments and mergers.
|
- Grants exclusive rights to the inventor: A patent offers exclusive rights such as production, use, sale, and import for 20 years.
- Encourages innovation: Protects R&D investments; ensures the dissemination of technical progress.
- Provides legal protection: Lawsuits can be filed and compensation can be claimed in case of unauthorized use.
- Provides market advantage: Monopoly rights allow differentiation from competitors.
- Provides commercialization opportunity: A patent can turn into a source of income through licensing or assignment.
- Increases investor interest: Patented technology is a strong indicator of value for startups.
- Boosts export potential: A patent increases brand credibility in international markets.
|
- Suitable for SMEs: While the patent process can be long and costly, the utility model is more practical and economical.
- Registered in a short time: Results in 6-12 months on average; it is a non-examination process.
- Provides rapid protection of new ideas: Offers a time advantage in product development processes.
- Early-to-market advantage: Allows early commercialization of your product before competitors.
- Grants a registered product image: Reflects positively on customer trust and brand value.
- Marketing tool: Knowing your products are "protected by a utility model" can be a reason for preference.
- Gives confidence to the investor: Accelerates fund-raising processes in startups.
|
- Long-term protection: Provides protection for the design owner from 5 to 25 years (renewable every 5 years).
- Prevents product imitations: Offers a great advantage in areas such as furniture, textiles, and packaging.
- Fundamental for branding: Safeguards visual identity and aesthetic integrity.
- Shapes consumer perception: Visually distinctive designs play a critical role in branding.
- Grants competitive power: Aesthetic superiority is a reason for preference.
- Commercial use: Creates opportunity for licensing and commercial use.
- International value: Builds brand value in export and international markets.
|
- Protects local producers: Imitation products are prevented, and regional producers are supported.
- Keeps cultural heritage alive: Sustainability is ensured by documenting traditional production methods.
- Provides economic development: Increases the brand value of local products and creates employment.
- Increases export power: Certified products have higher appeal in foreign markets.
|
- Increases the commercial value of the work.
- Provides trust for investors, business partners, and institutions.
- Strong evidence: Carries the nature of strong evidence in court processes.
- Facilitates management of intellectual property assets.
|
| How can I obtain registration? |
- Preliminary search: Checking whether similar trademarks exist.
- Application: Filed with the Turkish Patent and Trademark Office (TÜRKPATENT).
- Examination: Evaluated in formal and legal terms.
- Publication: Published in the bulletin for 2 months for opposition.
- Registration: A trademark registration certificate is issued.
|
- Technical document preparation
- Patent search
- Application (TÜRKPATENT or international)
- Examination process
- Certification
|
- Application
- Formal examination
- Publication
- Registration
|
- Visual/file preparation
- Application
- Examination
- Registration and publication
|
- File Preparation: Product definition, geographical boundaries, production method, and visuals.
- Application to TÜRKPATENT: Submitted electronically.
- Examination Process: The institution examines completeness.
- Publication: Announced in the Official Bulletin for 3 months.
- Opposition Process and Registration.
|
An application is made to the T.R. Ministry of Culture and Tourism, General Directorate of Copyright.
|
| Time to grant |
Average 6-8 months; may be prolonged in case of opposition. |
Examined patent: 2–3 years; Unexamined patent: within 1 year. |
Estimated total time: 12 months on average. |
Estimated generally within 3-6 months on average. |
Takes 6–12 months on average; may vary depending on file quality and workload. |
Can be obtained within 1-2 months on average. |
